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Do not undermine the power of images!īut, how effective is it to have a great image? To answer this, here are the Instagram statistics and insights of businesses using IG for their creative digital advertising. The image-sharing platform has 1 billion monthly active users and it is a fact that businesses are using it to run their ad campaigns. The target audience is drawn to images that are attention-seeking and compelling. With shorter attention spans, images express ample of information with a quick glance and subsequently highly effective. While preparing for an advertising campaign, the right choice of images is vital. Brands like Google or Microsoft have multicolor accentuating that their product embraces any emotion anytime.Ĭhoosing the right images is the key in Creative Advertising Some brands opt for bright and bold colors while some go for subtle colors pointing the emotions the product brings out. According to the infographic by reveals color influences 85% of a customer purchasing decision. Branding: Brands have always called on colors while creating their own identities.The psychological effect of colors is used in branding and designing ads. This is the impact of colors on the mood and where colors and creative advertising merge together. When your brain sees an image, it subconsciously decides whether the content is important or not.
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When you create your visuals, you just don’t put colors but use them to create an emotional response. Color: There is a science behind how emotions react to various colors. This psychological effect can be created through colors, repetition, or call-to-action.ġ. It taps into the ‘consumer psychology’ and influences their buying behavior. There is a reason why visuals are more compelling than text. However, visual creative advertising can fail if the various elements like the subject, color, lighting, focus, the text are not optimized.